digital analogue conversions

September 9, 2007

Leave Nothing: Merriman v. Chingachkook

Then 2007 -2008 NFL season is back and with it comes Nike's latest ad-campaign, LEAVE NOTHING. Not since Dennis Hopper smelled Junior Seau's cleats and likened Sterling Sharpe to, "a freight train with stick'em" (choo choo baby, choo choo) has a commercial made me want to lace'em up and strap it on. (edit: wow - that sounds like a crazy S&M reference)
One ad spotlights Shawne Merriman (there are others on the Nike Web site) absolutely destroying various blockers, ball carriers and QBs from around the NFL and uses some very cool special effects that have Merriman seamlessly morphing from one uniform/stadium/weather condition/opponent to the next on the fly. Watching Merriman eviscerate players in a vicious 'roid rage would normally be enough for me to tolerate a 30 second interruption of my football viewing but the music takes the whole thing to another level.
Merriman's assault on opposing offenses is set to the theme from Last of the Mohicans. For anyone who has seen the film, hearing those flutes + drums should instantly bring to mind Chingachkook's own assault on the Hurons as he raced to save his son. If somehow you've never seen this film sequence before - Watch.It.Now. The idea of Merriman's opponents hearing that music in their heads and feeling the same sense of dread the Hurons felt as Chingachkook and Hawkeye battled through their entire war party is brilliant.

*Chingachkook and his amazing rifle/hatchet sends Magua into the abyss

edit: found out Michael Mann directed the Nike commercial too - makes sense, still brilliant maybe just not as much so...

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